Maximize the ROI of your next campaign with the data you already have!!
of marketers ran campaigns with three channels in 2014(1)
MAIL/DATABASE PROFESSIONAL
Provide visibility into your mailing, drive decision making in timely ways, reduce waste and increase response rates with widespread information gathering.
MAILING SERVICE PROVIDER
Offer a service to your customers to improve business intelligence and increase future mailing production by promoting multichannel marketing that ties into forecasting, marketing metrics, and hotspot data.
of Americans change addresses annually,(5) but only 60% of those get filed with the USPS.(6)
MAIL/DATABASE PROFESSIONAL
You could potentially be missing 40% of the moves from the past four years in your database even if you are running your list through the National Change of Address (NCOAlink) from the United States Postal Service®. Reduce costs and increase results by getting mail to the correct location and finding lost prospects.
MAILING SERVICE PROVIDER
Improve your customer’s results and increase loyalty by going beyond USPS database services. Add PCOA and ARS services to pick up the numbers they are currently missing.
of consumers would consider ending a brand relationship that lacks tailor made content(1)
MAIL/DATABASE PROFESSIONAL
Add demographic append services, geocoding, and address processing to learn more about your customers and then provide content specific marketing and eliminate product advertising that doesn’t fit their demographic.
MAILING SERVICE PROVIDER
Your customers expect you to understand their need to attain increasing direct marketing results. By providing consulting tips with your services you can gain long-term customers.
of standard mail submitted by marketers in 2013 was thrown away by the USPS because the pieces were undeliverable as addressed(3)
MAIL/DATABASE PROFESSIONAL
Reduce waste, increase results, and speed up services. Applying CASS Certification before the presorting process can have many valuable benefits.
MAILING SERVICE PROVIDER
Drastic industry changes are pointing potential customers to mail service providers that can offer the widest variety of services to meet today’s demands of providing metrics and visibility. Stay ahead of the trend by providing address cleansing and certification.
of an average marketing budget is allocated for direct mail(8) with average campaign costs of $600 per thousand pieces sent.(9)
MAIL/DATABASE PROFESSIONAL
The days of “spray and pray” marketing are long gone. By utilizing a software solution and running suppression services you can reduce costs. Additionally you can lower you postal costs up to 70% with postal discounts.
MAILING SERVICE PROVIDER
Layer your fee structure by adding suppression services and providing more value to your customers direct marketing efforts. Grab more market share by maximizing on a marketing trend that is moving away from electronic communication and moving toward distinguishing tangible media.
Software providers should be doing more than just delivering the software you license and abandoning you until renewal time. They should deliver comprehensive software, covering an array of service needs and integration points. They should be precise, providing you with security and confidence in your campaigns. They should include unlimited access to a tenured USPS® certified support team that is ready to answer any product or industry regulation question. They should provide unparalleled educational services to inform you about new ways to improve your workflow and services to benefit your customers. They should know your business and advocate on your behalf.
1. Meyer, Michele. 6 Reasons to Invest in Direct Mail. DM News 2015 Essential Guide to Direct Mail Marketing. March 2015, pp. 7-8.
2. DM News 2015 Essential Guide to Direct Mail Marketing. 2015.
3. United States Postal Service. UAA Roll Up. 2014.
4. Direct Marketing Association. 2014 DMA Statistical Fact Book. 2014.
5. Business Mail 101. United States Postal Service Web Site. [Online] [Cited: March 15, 2015.] http://pe.usps.com/businessmail101/addressing/checkingAccuracy.htm.
6. relevate. Using Proprietary Change of Address (PCOA) Processing to Enhance Mail Deliverability. 2010
7. BCC Software. The Impact of Maintaining Your Contact Data. 2015.
8. Ryan, Joe. Direct Marketing News. [Online] March 18, 2013. [Cited: March 20, 2015]
http://www.dmnews.com/national-postal-forum-four-challenges-for-dire
ct-mail-marketers/article/284897/.
9. Stambor, Zak. What’s Old is New. Internet Retailer. February, 2015.
10. US National Center for Health Statistics. Vital Statistics of the United States. 2014.
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